I started McCaffrey Haute Couture because I was having trouble finding a fashion blog or magazine that offered an urban, modern, intellectual aesthetic but also spoke to women who live what I call “interesting but ordinary lives” in cities. Women (like me) who are not famous or celebrities but are smart, creative, fashion forward, fit, thoughtful, engaged, related and most importantly clear and comfortable with who they are..
She is the woman who…
Does not consume garments, she lives her life in them and dresses honestly.
Has original style without being eccentric.
Chooses garments and experiences that allow her to be the self she is and the self that is always becoming.
Likes special, carefully edited and curated collections Is somber, seductive and romantic.
Has the strength not to be part of a group even while she is delightedly part of a group(s).
Is able to express uncertainties, fears and contradictions Has a life that is lived in neighborhoods, workplaces and with families and friends.
Walks the fine line between rebellion and convention because she has to
Has integrity in that she can embrace opposing tension Is becoming increasingly experimental.
Relishes the fully lived life Is interested in meaning and memory.
Occupies cultural space with confidence.
Has unfinished business
Open to serendipity, she can let go and follow where chance leads her. A huge fan of accidental occurrences’ and making something of them, she believes in fate (like a professor becoming a fashion icon).
If you are “a woman who”… I invite you to share with me the pleasures and passions of everyday life and living.
McCaffrey Haute Couture